20 Selling overseas
1 Any story should have the elements of God, sex and action.
2 All features should be of interest to …
(a) New York, the centre of US publishing.
(b) Finland, because if they have heard of it there, it is probably of interest to all of Europe.
(c) India, because if the subject is of interest there, it will be of interest all over Asia and Africa.
(BP Singer Features, Anaheim, California, USA, a syndication agency)
The Internet has widened the horizons of feature writers. Perhaps three-quarters of the magazines in the world are in English; some of the others may be interested in translating your offerings, and they are only a few clicks away. Of course there’s a great deal of competition and your market study has to ...
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