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Writing for Business: Expert Solutions to Everyday Challenges by Harvard Business School Press

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Organize Material According to Purpose

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WHAT YOU WRITE must be logically organized; otherwise, it won’t accomplish the purpose you intended. By choosing the most appropriate organizing method, you can make your message clearer.

To start, consider the needs and preferences of your audience. Select an organization method by asking, and answering, questions such as these:

  • What is my bottom line?
  • Is my reader likely to be receptive or resistant?
  • What might my reader want to know right away?

Order-of-importance method

Some writers use a “bottom line on top” (BLOT) approach for many internal documents. When you put the most critical information at ...

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