Chapter 5

Creating Your Personas


In the previous chapters, you learned about different types of users and applications, and methods for learning about the preferences of users who may be interacting with your application. As you gathered your data, such as demographic information, as well as your users likes and dislikes, you were also learning how users work and the types of tasks they perform. All the data you gathered helps identify key characteristics and similarities across users, so that you can group and categorize them. These groups and categories become the basis for deriving your target personas. Your application may have several personas, each based on the specific characteristics and attributes of a major user group for ...

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