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Writing for Interaction by Linda Newman Lior

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Chapter 6

Understanding User Reading Patterns

Introduction

In recent years, marketing and usability teams have spent millions of dollars and countless hours trying to understand how users view online pages. This data is used to decide where advertisements are placed in a page, to prepare general page layouts, and to show what fonts and colors are used in a page. This research can help writers design how to create the information in the page and how users read the information. The end result of these activities help our users interact with our products.

Traditional research methods, such as usability studies, site visits, and user observation, also provide insights into how layout and content affect the way users read web pages, dialogs, wizards, ...

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