Section 3. Designing Your Information Experience Strategy
Because users come from a variety of backgrounds and levels, there is no “one-size-fits-all” information experience. What is apparent and intuitive to one user may be difficult and complex to another, less experienced user. Understanding your users and their tasks is paramount in building a successful strategy.
Once you understand your users, it’s time to think about their information needs and how the information will be delivered. This section describes the components for creating a successful IX strategy. This includes understanding the product life cycle and selecting the best information delivery mechanism based on the immediate needs of the end user.