1Introduction
What this book is
This book is about the craft of journalistic writing: putting one word after another so that the reader gets the message – or the joke – goes on reading and comes back for more. Good writing is essential to journalism: without it important news, intriguing stories, insight and analysis, gossip and opinion could not reach their potential audience.
Writing can also be a pleasure in itself: finding the right word, getting it to fit together with other words in a sentence, constructing a paragraph that conveys meaning and creates delight … There is pride in a well-written piece, in the positive feedback from editors, readers, fellow writers.
This book is a practical guide for those who write for publication in print ...
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