CHAPTER 1

Writing as a Public Relations Professional

Whether you are a student about to step into your first job in public relations or a more seasoned employee with years of experience, you must be able to communicate effectively to advance your career. Employers consistently rank good communication skills—speaking with customers and colleagues, presenting information, and writing—in the top tier of desired skills for both new hires and current employees. The ability to concisely and accurately convey meaning to different people is a prerequisite in today’s fast-paced world, especially in a field such as public relations, which relies on communication.

Writing well as a professional whether the document is printed or on the screen is best taken ...

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