Chapter 4

Newsletters

Newsletters—regularly issued mini magazines or newspapers—are an effective way to build relationships with a group’s stakeholders. Whether geared to supporters of a nonprofit, employees of an organization, members of a community, or any group with a shared concern, newsletters report on news or matters of interest in a succinct style. Ranging in length from a brief notice of upcoming events to a dozen or more articles, newsletters are comprised of regular topics called standing items and one-time, stand-alone pieces. The newsletter is often a significant component of an organization’s communications and outreach. Once produced solely for print audiences, the newsletter genre is thriving in the digital world. The large number ...

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