CHAPTER 5

Brochures

Brochures have a permanence that makes them important in public relations. Used to inform or to persuade, brochures provide readers with valuable information while conveying a sense of an organization’s professionalism and stability. Brochures proliferate in every walk of life, from large and small organizations to nonprofits to educational institutions to politics and government. Considered a staple of public relations communications, brochures are used to make an organization and its offerings known in an attractive, informative document. Most brochures are printed, although some organizations make brochures available electronically. Although these e-versions of brochures are less expensive to produce compared to printing, ...

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