Chapter 7

Website Content

A website has become as important as a company logo. Often offering the first impression to a member or customer, a website that is professional, easy to navigate, well designed, and clearly written is a basic business necessity that often falls on the public relations department to write. This chapter will focus on the attributes of successful websites, site organization, and typical content. But first, let’s examine how reading on a screen differs from reading on a printed page.

Unique Characteristics of Web Writing

Beyond the rules that govern any good writing, web writing demands particular attention to clarity, coherence, and correctness. Web writers must become meticulous copy editors for typos, misspellings, ...

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