Writing for Social Media

7 HOW TO WRITE THINGS PEOPLE WANT TO SHARE

The Holy Grail of social media is shareability: posts with shareability travel far and wide to reach huge numbers of people and are prioritised by platforms such as Facebook. The more shareable the content, the more valuable it may be to your business. So how do you make content that people will want to share?

There are several approaches.

ELEVEN AND A HALF WAYS TO CREATE CONTENT PEOPLE WILL SHARE

1 Humour

This is a tough one to get right, but when a social media account does humour well it can travel far beyond its core audiences. The humorous ‘beefs’ between rival firms’ social media accounts are a good example. Orkney Library’s tongue-in-cheek wind-ups of Shetland Library have attracted tens of ...