November 2018
Beginner
80 pages
1h 32m
English
Content preview from Writing for Social Media
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10 EVERYONE’S OFFENDED: WHEN BUSINESSES’ SOCIAL MEDIA POSTS GO BADLY WRONG
One of the downsides to social media is that it’s very easy to shoot yourself in the foot: a single poorly thought-out or poorly worded tweet, Facebook post or Instagram caption can quickly become a PR disaster. That’s partly because the internet is a perpetual outrage machine packed with people who are desperate to be offended by the slightest thing, but it’s often because businesses made some very basic mistakes.
Here are some examples of businesses who found themselves in the middle of social media firestorms.
1 KEURIG (COFFEE MACHINES)
What happened? In late 2017, the Keurig brand announced that it would pull its advertising from Fox News host Sean Hannity’s show ...
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