Chapter 10. A Refresher on the Rhetorical Modes

If you’ve taken a class on writing college papers or public speaking, you’re already familiar with the rhetorical modes. The principles of rhetoric started with the Ancient Greeks and have been handed down through the ages. How can this ancient knowledge improve your Web content? Keep reading to discover how the age-old strategies, patterns, and guidelines for rhetoric, with a few changes to adapt to modern audiences, can give your Web content clarity, spark, and meaning. This chapter covers:

• A review of the rhetorical modes

• Making Web content credible

• Finding a pattern for your story

• Persuading with images

Rhetorical Modes

Rhetorical modes offer effective patterns for organizing your thoughts ...

Get Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.