Art vs. Commerce

The Cage Match in My Brain Continues

▶ By Shalom Auslander

ART—idealistic, insistent, committed—and COMMERCE—serious, adult, responsible—battle in my mind every day, and the day I was asked to contribute an essay to this volume on art and commerce in the film and TV industry was no exception.

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Illustration by Orli Auslander

ART: No. No way. I’m not doing it.

COMMERCE: Why not? It’s business. It’ll take two minutes.

ART: First of all, it never takes two minutes. Second of all, why? I have a hundred other projects I’m in the middle of, projects that matter to me, on a personal level. What could possibly be the reason for doing ...

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