Writing for Visual Media, 2nd Edition

Corporate Communications

6

Corporations, nonprofit organizations, government departments, and businesses large and small often use a visual medium like video to communicate important information and ideas to both internal and external audiences. Before video, they used film. Corporate use of visual media started early, although infrequently, in the days of silent film. Armour & Company, the Chicago meat packers, used the Polyscope Company to make a promotional film of their stockyards to counter the negative publicity brought about by Upton Sinclair’s novel The Jungle (1906), which exposed the less-than-desirable practices of the meat-packing industry.¹

Today, making video and television for corporate clients, often called the non-broadcast ...