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Writing for Visual Media, 2nd Edition by Anthony Friedmann

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Training, Instruction and Education

7

Business, government, and the military all have vast training needs. Ever since television escaped from the broadcast television studio when Sony introduced a portable format in the form of 3/4-inch U-matic cassettes, organizations have seized on video to create standardized training modules. A visual medium lends itself to showing how to do things and to explaining procedures and behavior. In fact, many products are now sold with video manuals as well as printed manuals. Video is an instructional tool for educational and industrial training. Broadcast and cable television abounds in how-to-do-it shows about home maintenance, auto maintenance, cooking, gardening, and so on. With the dissemination of the ...

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