Chapter 5
Ads and PSAs: Copywriting for Visual Media
Key Terms
algorithm |
hyperlink |
shock |
Aristotle |
infomercial |
special effects |
audience as a character |
minidramas |
storyboard |
banner ads |
miniscripts |
strategies |
billboards |
meta-writing |
suspense |
click mapping |
metonymy |
testimonials |
copywriting |
popups |
video news release |
digital signage |
PSAs |
visual metaphor |
dual-column format |
reason (logos) |
visual writing |
emotion (pathos) |
scriptwriting |
voice commentary |
ethical values (ethos) |
search engines |
|
humor |
sexual innuendo |
Before television, there was radio advertising and film advertising in movie houses. You still see local ads in some movie theaters before the program starts. So the principle of selling time between programming ...
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