Chapter 6
Corporate Communications: Selling, Telling, Training, and Promoting
Key Terms
asynchronous |
humor |
synchronous |
authoring software |
interactive multimedia |
summative evaluation |
business theater |
instructional designer |
task |
case history |
interviewing |
testimonials |
cost benefit |
jobs |
the story of a day |
dramatization |
linear |
treatment |
dual-column format |
nonlinear |
visual metaphor |
educational documentary |
narrative argument |
visual seduction |
focus group |
on-camera anchor |
voice-overs/voice |
formative evaluation |
questionnaires |
commentary |
graphics |
show-and-tell |
vox pops |
how-to-do-it videos |
subject matter experts (SMEs) |
Corporations, nonprofit organizations, government departments, and businesses large and small often ...
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