Chapter 6Corporate Communications: Selling, Telling, Training, and Promoting
Key Terms
- ADDIE model
- asynchronous
- authoring software
- business theater
- case history
- cost benefit
- documentary (educational, historical, investigative)
- dramatization
- dual-column format
- focus group
- formative evaluation
- graphics
- how-to videos
- humor
- instructional design
- Instructional Systems Design (ISD)
- interactive multimedia
- interviewing
- jobs
- Learning Management Systems (LMS)
- linear
- narrative argument
- nonlinear
- on-camera anchor
- SCORM
- show-and-tell
- story of a day
- subject matter experts (SMEs)
- summative evaluation ...
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