Preface to the Fourth Edition

Once again, it is time for a new edition thanks to those readers and writers who have expressed confidence in the content of this book by buying the third edition and to those instructors who adopted it as a textbook. It has always been the author’s ambition to bridge the world of a pure textbook and a trade book about writing that would appeal to all writers and would-be writers everywhere who are not already experienced professionals in media writing. Even professionals might benefit from a refresher or from looking at a different kind of visual writing than the one they know. Although some elements like exercises concede to the needs of instructors and students, the style and approach are not exclusively ...

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