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Writing for Visual Media, 4th Edition
book

Writing for Visual Media, 4th Edition

by Anthony Friedmann
April 2014
Intermediate to advanced
472 pages
19h 23m
English
Routledge
Content preview from Writing for Visual Media, 4th Edition

Part 4Writing for Interactive and Mobile Media

In the 1980s, before interactive video became a reality, I was involved as a scriptwriter in a project to create a mail-order multimedia course to teach accounting to managers. A prominent business college in the United Kingdom saw a market for distance learning. It wanted to create a learning package that would enable working professionals to acquire the knowledge of the course without physically attending the classes. We built in some primitive interactivity by using three independent media: print, audiocassette, and videocassette. The videocassette was produced with planned pauses indicated by a subtitle on screen instructing the user to stop the tape and refer to a page in the manual to read ...

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Publisher Resources

ISBN: 9780415717946