Writing Great Web Site Content: Because Reading on a Screen Is Different than on Paper

Writing Great Web Site Content: Because Reading on a Screen Is Different than on Paper

by Natalie Canavor, Claire Meirowitz
Released March 2010
Publisher(s): Pearson
ISBN: 9780130389985

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Book description

This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

Create effective Web sites and content: Six utterly crucial points you must know before you start!

Building a Web site? Assume the role of thinker and planner. The job is packaging information. Design and production functions need to serve your business purposes. This is a team enterprise, and it is the good meshing of skills–and planning–that creates great sites. On the Web, good writing reflects how people use sites: They’re viewers or users–not readers.

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Writing Great Web Site Content: Because Reading on a Screen Is Different than on Paper
  • Author(s): Natalie Canavor, Claire Meirowitz
  • Release date: March 2010
  • Publisher(s): Pearson
  • ISBN: 9780130389985