Book description
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
Table of contents
- Cover
- Title
- Copyright
- Abstract
- Content
- Acknowledgments
- Chapter 1: Digital Writing—What’s the Big Deal?
- Chapter 2: Professional Communication Online
- Chapter 3: How (Not) to Use Keystrokes
- Chapter 4: Arenas of Digital Writing
- Chapter 5: Writing E-mail Messages
- Chapter 6: Chat and Instant Messaging
- Chapter 7: Corporate Communication in the Digital Age
- Chapter 8: From Theory to Practice
- Notes
- Bibliography
- Index
- Adpage
- Backcover
Product information
- Title: Writing Online
- Author(s):
- Release date: November 2015
- Publisher(s): Business Expert Press
- ISBN: 9781606497814
You might also like
book
Web Words That Work: Writing Online Copy That Sells
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? …
book
How to Write Articles and Get them Published
This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) …
book
The Complete Idiot's Guide to Getting Things Done
The secret to getting more checks on that to-do-list As companies and workers are being pressured …
book
The Complete Idiot's Guide to the Perfect Resume, 5th Edition
Resumé: revamped for the times, technology, and the recession... The recession has made finding a job …