Chapter 4

Arenas of Digital Writing

Communication in modern organizations can be exceedingly complex. Even relatively small businesses can involve a surprisingly high number of stakeholders both internally and externally, including employees, management, shareholders, suppliers, customers, and the press. The communication between these parties takes place via a great variety of communication channels, and in recent years digital communication has become one of the most prominent modes of both corporate communication and interpersonal interaction.

This chapter provides a brief overview of the role digital communication plays in the internal and external communications of a modern organization and looks at how the traditional roles and boundaries ...

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