Writing Winning Business Proposals, Third Edition, 3rd Edition

Table of contents

1. Cover Page
2. Writing Winning Business Proposals
3. Copyright
4. Contents
5. Preface
6. Introduction
7. PART 1 Proposal Logics
   1. CHAPTER 1 Understanding Generic Structure Logic
   2. CHAPTER 2 Understanding the Baseline Logic
   3. CHAPTER 3 Aligning the Baseline Logic
   4. CHAPTER 4 Using a Measurable-Results Orientation
   5. CHAPTER 5 Using Logic Trees to Construct Your Methodology
8. PART 2 Proposal Psychologics
   1. CHAPTER 6 Analyzing the Buyers
   2. CHAPTER 7 Identifying, Selecting, and Developing Themes: Determining What to Weave in Your Web of Persuasion
   3. CHAPTER 8 Green Team Reviews: Collaborating to Improve Your Odds of Winning
9. PART 3 Proposal Preparation
   1. CHAPTER 9 Writing the Situation and Objectives Slots
   2. CHAPTER 10 Writing the Methods Slot
   3. CHAPTER 11 Writing the Qualifications Slot
   4. CHAPTER 12 Writing the Benefits Section
   5. CHAPTER 13 Writing the Fees Slot
   6. CHAPTER 14 Summary: The Proposal Development Process
10. APPENDIX A Paramount Consulting’s Proposal Opportunity at the ABC Company: A Case Study
11. APPENDIX B Worksheets
12. APPENDIX C Paramount’s Proposal Letter to the ABC Company
13. APPENDIX D Internal Proposals (Make Certain They’re Not Reports)
14. APPENDIX E A Few Comments About Writing Effective Sentences (and Paragraphs)
15. APPENDIX F Using the Right Voice: Determining How Your Proposal Should “Speak”
16. APPENDIX G Reading RFPs
17. APPENDIX H A Worksheet for Qualifying Your Lead
18. Notes and Citations
19. Index