Writing Winning Business Proposals, Third Edition, 3rd Edition

APPENDIX DInternal Proposals (Make Certain They’re Not Reports)

Let’s consider a situation that might have occurred at the ABC Company, the appliance manufacturer we’ve discussed throughout the work sessions. Let’s assume that Marcia Collins, Vice President of Marketing, has completed her market forecast and therefore believes that ABC will soon run out of manufacturing capacity. Consequently, she has several meetings with Paul Morrison, the Chief Industrial Engineer, to discuss manufacturing and distribution costs, customer service as it relates to capacity utilization, and various scenarios for increasing capacity. As a result of these discussions, Collins decides to “propose” a different way of utilizing existing capacity, and so she meets ...