Writing Winning Business Proposals, Third Edition, 3rd Edition

CHAPTER 5Using Logic Trees to Construct Your Methodology

As was discussed in ^{Chapter 2, the objectives1} in your proposal express the steps your project will take me. These steps can result in my having insight, a plan, and/or an implemented plan. The objectives are an important set of outcomes of your project, and your methodology describes how you will achieve them. It consists of a logically sequenced group of actions that will achieve the objectives.

Unfortunately, many of the methodologies you present in your proposals don’t persuade me that you will effectively achieve the project’s objectives. Sometimes, those methodologies contain vague generalities such as “interview management,” “gather data,” “analyze data,” and “report results.” These ...