“How do you always seem to create outstanding, creative proposals?” I asked a partner in a consulting firm that has won many assignments from and completed great work for us.
“Can you keep a secret?” the partner replied.
“Probably not,” I said, “especially if my organization could use that secret to make our own proposals to our potential customers more effective.”
“Well, I’ll tell you anyway,” she said. “It’s not really a secret, but we have found a wonderfully effective process that uses our firm’s collective knowledge to great advantage, especially when we are faced with extremely complex issues. Harnessing our collective strength, our collective wisdom, multiplies our ...