Introduction

I am your potential client, and I’d like to introduce myself. Whether you are a consultant (either on your own or working for a consulting firm), an internal consultant, or a project-oriented employee working within my own firm, I am a reader of your proposal and/or a viewer of your proposal presentation. You are trying to sell me a service, and I will decide, singly or in concert with others, whether you, someone else, or no one will get the work you desire. Likewise, if you are an employee with an idea to sell, I am also a reader of your proposal and/or a viewer of your proposal presentation. You are trying to sell me an idea, and I will decide, singly or with others, whether it is valid or workable or serviceable or fundable. ...

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