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Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

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Preface

This book is written for business people who prepare proposals (and for business people who evaluate them). If you are a consultant who owns your own business or who works for a firm of one or one thousand, if you are an internal consultant who “sells” services to your own organization, if you are a business executive who “sells” ideas to your management, you will benefit greatly from this book.

If you are like most people, you probably find selling your services or ideas in a proposal both demanding and difficult. Your proposals not only take too long to prepare, they are often written when you least want to write them—at night or on weekends, because during the day you are occupied with everything else that you do: conducting projects, ...

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