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Writing Winning Proposals—Business Skills by Steve Theobald

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Chapter . Proposal Writing 101

A chore or a looked-forward-to experience? Drudgery or an opportunity to express your creative talents? Agony and anguish or energizing and uplifting?

Few would claim proposal writing as any of the enjoyable latter descriptions. Most of us approach the task with some dread, as we know it is an arduous effort. But we accept the necessity of it—who would try to get a potential client to rescind a request for proposal (RFP) because it's hard work for you?

Proposals are hard work. There is no way around that. Even the PC-based templates, macros, and wizards only help a little. Experience and a systematic approach are the only remedies to easing the effort. And that only helps some of the time, everybody gets writer's block—even ...

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