What we ultimately want to end up with at the top of the page is a series of XHTML links that bring us to the appropriate vendor's material. If this were HTML, the relevant parts of the page would look like Listing 2.25.
We've been leaving out a lot of the normal XHTML elements for the sake of clarity. When we're finished, we'll put them back in.
0: <a href="#Conners Chair Company"><H2>Conners Chair Company</H2></a> 1: <a href="#Crazy Marge's Bed Emporium"> 1a: <h2>Crazy Marge's Bed Emporium</h2></a> 2: <a href="#Wally's Wonderful World of Furniture">