Chapter 2
It’s All About Me (Okay, and You, Too): Self-Esteem and Generation Y
I deserve good things. I am entitled to my share of happiness. I refuse to beat myself up. I am an attractive person. I am fun to be with...and gosh darn it, people like me!
—Al Franken as Stuart Smalley on Saturday Night Live
“As a Gen Yer and new college graduate, Jacqueline fits all of the stereotypes of this generation that I’ve heard and read about. On her second day, she let me know that she was expecting to be promoted to a manager position in two to three months, as soon as she showed she ‘got’ the job. Please note, she has no prior marketing or public relations experience and did not major in either one in college. About two weeks into her employment, she ...

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