Chapter 4
Gold Stars for Everyone: Motivation and Generation Y
“Motivation is a fire from within. If someone else tries to light that fire under you, chances are it will burn very briefly.”
—Stephen R. Convey, author of 7 Habits of Highly Effective People
“Luke was an amazing employee. He went from an entry-level position to an account executive within a year. It was fast, but he was talented and we wanted him to have the acknowledgment he deserved. While working with Luke and other Gen Y‘s, I quickly realized how important it was for them to receive praise and rewards, so I created the ’Wall of Fame’ where every week someone would get their work acknowledged publicly on the wall. I also held monthly individualized coaching meetings with them ...
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