Chapter 1. Getting Started
True competitive advantage in web marketing comes from collecting the right data, but also, and no less important, configuring your web analytics tool in such a way that you get an opportunity to derive insight from the data. In this chapter you will learn how to install Yahoo! Web Analytics and manage projects. You will see examples of data collection grouping such as vertical and horizontal segmentation. Finally, you will learn what a tracking script is and how its data collection flexibility opens opportunities for reporting and analysis.
Chapter Contents
Competing on Analytics
Preinstallation Steps
Basic Installation
Data Collection Grouping
Adding and Managing Projects
Tracking Script Customization
Competing on Analytics ...
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