Yahoo! Web Analytics becomes vastly more valuable after you have exploited actions such as conversion tracking. Having paired actions with intelligent and unique document naming and grouping, you are set to do advanced data analysis. In this chapter you will learn how to paint a detailed picture of your visitors by tracking the following data:
Where your visitors came from, including how they were referred.
What they did on your website and the specific content they consumed.
Whether their mission was accomplished, and if not, where did it fail?
Executing the steps you learn in this chapter will move you far up the professional ladder.