Chapter 5. Advanced Instrumentation
With the emergence of Web 2.0, rich Internet applications are becoming more the standard than the exception. Together with new web approaches come new marketing methodologies and the need to track the initial usage and impact of those. The ability to collect the data, which Yahoo! Web Analytics provides, is only half the story—the other half is choosing what to collect. Just because you can collect every single event and action on a dynamic page does not mean you should.
Chapter Contents
Tracking Custom Fields
Tracking Internal Searches
Instrumentation for Flash-Based Objects
Instrumentation for Ajax-Based Objects
Setting Up External Data Sources
Validating Your Code
Tracking Custom Fields
Everything presented so far ...
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