A web analytics report is typically a visual display of a subset of your data. It consists of a set of dimensions and metrics, a sorting choice, applied filters or segments—all for a specific time period. With dozens of choices in each individual category, some requiring your free text or number input, we end up with an infinite number of ways to report results.
Your vendor's out-of-the-box reports are starting points that turn into true web analytics reports only after applying your inquiries and actions to them.
This chapter will help you translate questions about how your web business is doing in specific reporting strategies.
What to Expect from a Report
A Traditional Reporting Interface