This chapter builds on the customization features and techniques from the previous chapter and will showcase a large number of out-of-the-box reports and a pool of creative ideas on how you can get started on customizing them for more insights. This is not a chapter-long advertisement for Yahoo!'s standard reports, but without knowing where to start, you might not find out where to end. This is by no means a catalog of all possible iterations of custom reports but a handpicked few reports and a handpicked number of customization suggestions. Let's get started.
Search Engines and Referrers Reports