Chapter 12. Form Analysis and Optimization
Forms might seem too insignificant a topic to which to devote an entire chapter. The objective for most websites is tied to a conversion of some kind, and most conversions include an HTML form element, typically at the most crucial part of a transaction. Therefore, any optimization on this part of your website has the potential for a huge impact on performance.
Chapter Contents Form Analysis and Form Actions Form Abandonment Form Page Optimization Form Submit Optimization
Form Analysis and Form Actions
Like any other task you perform as the person responsible for web analytics in your organization, the form optimization task has to be part of a greater project plan where the optimization project is justified ...
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