Building on your new knowledge of social collaboration and community management gained from the previous two chapters, we will now aim to learn about various ideas and tools that can be used by community managers to create engagement in their Yammer communities. In the beginning, we will examine the vital difference between community-based and hierarchical ways of working and reveal that the community-based way is the better way to create user engagement.
Today, most organizations spend money to engage with their employees and to get them to produce the desired results for the ...
