Yammer is a platform designed to be used at the organizational level, and therefore it is necessary to have an organization-wide vision and engagement plan for Yammer. Without this, it will be difficult to manage the Yammer network, and users will take Yammer for granted without getting seriously involved in its implementation. In this chapter, we will learn how an organization can remain engaged on Yammer by defining a vision, developing guidelines on how departments can use Yammer, and creating a Yammer steering committee, with its responsibility being to ...
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