Counter-Strategies for Turning NO into YES
NO perceived need:
Some people will not share your sense that a problem or issue (or opportunity) exists. As a result, they will see no reason to take on, and deal with, the discomfort of change.
Sell the problem before the solution. Do your homework: collect the facts, crunch the numbers, and focus on specifics that will build the case that an intervention is warranted. Involve the person in identifying the downsides of inaction. Then propose your idea, explaining how it addresses those downsides.
NO perceived benefits:
Some people will not immediately see how your idea will benefit them or the organization. The value of your recommendation may not be apparent.