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Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

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2. Up against the Clintons

REWRITING THE RULES

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I’M IN AND I’M IN TO WIN.” BOLD WORDS, SPOKEN by Hillary Clinton on the day she announced her candidacy. Her confidence was justified. With a political career spanning decades, including six years in the Senate and eight serving as First Lady, she is one of the most recognizable figures in American politics. Experienced and savvy, Clinton entered the race backed by a strong national network with deep pockets and the clout of her husband, President Bill Clinton. She also enjoyed the added advantage of being the first woman to run for president, a fact that gave her crossover appeal to Republicans ...

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