Yes We Did!: An Inside Look at How Social Media Built the Obama Brand

3. The Road to Denver

NAVIGATING CONTROVERSY

ON MARCH 4, 2008 WAS THE DATE THAT primaries and caucuses would be held in four states: Ohio, Rhode Island, Texas, and Vermont. With 370 delegates up for grabs, the “Mini-Super Tuesday” could play a critical role in deciding the next Democratic nominee. Ohio’s working-class population and the Texas Latino community were powerful voters who tended to favor Clinton, giving the New York senator a double-digit lead in the polls. Seeing an opportunity to break their perpetual tie, Clinton unleashed an offensive strategy, attacking Obama on multiple fronts. From humorously poking fun of Obama’s favorable ...