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Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

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PERSONAL EXPERIENCEWelcome to Obama Land

My First Day at HQ

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EN ROUTE TO CHICAGO

“I can’t believe we’re doing this,” I said for the hundredth time. My boyfriend Jesse just grinned at me. It was well past midnight on a Thursday in June, and we were driving along a Michigan freeway en route to Chicago. I was to meet with Chris Hughes, Obama’s Director of Internal Organizing the next morning. After corresponding a few times since his interview for Grown Up Digital, I realized that if I was really serious about wanting to work on the campaign I would have to meet with Chris in person. Knowing how swamped he was, I jumped at his first availability—30 ...

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