12. Video

UP CLOSE & PERSONAL

Image

VIDEO WAS ONE OF THE OBAMA CAMPAIGN’S MOST effective tools because it capitalized on one of their greatest assets: the eloquence and charisma of Barack Obama. The video team was led by Kate Albright-Hanna, an Emmy-award winning producer who had previously worked in CNN’s political division. Albright-Hanna met New Media Director Joe Rospars on the Howard Dean campaign—Rospars was a blogger, and she was filming a documentary. Recognizing the power of video from the beginning, Rospars had employed a videographer and screenwriter/producer team to create campaign footage from the early days of the race. Albright-Hanna ...

Get Yes We Did!: An Inside Look at How Social Media Built the Obama Brand now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.