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Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

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12. Video

UP CLOSE & PERSONAL

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VIDEO WAS ONE OF THE OBAMA CAMPAIGN’S MOST effective tools because it capitalized on one of their greatest assets: the eloquence and charisma of Barack Obama. The video team was led by Kate Albright-Hanna, an Emmy-award winning producer who had previously worked in CNN’s political division. Albright-Hanna met New Media Director Joe Rospars on the Howard Dean campaign—Rospars was a blogger, and she was filming a documentary. Recognizing the power of video from the beginning, Rospars had employed a videographer and screenwriter/producer team to create campaign footage from the early days of the race. Albright-Hanna ...

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