O'Reilly logo

Yes We Did!: An Inside Look at How Social Media Built the Obama Brand by Rahaf Harfoush

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INTRODUCTIONYouTube Epiphany

I don’t pay much attention to email forwards. More often than not they contain amusing though useless content. When I received an email about an election-related video from a friend who had a particular fondness for forwarding photos of pets in costumes, I mentally filed it away in my “look at later” pile.

I reconsidered when I received a link to the same video from three different friends the following day and noticed the buzz on both Twitter and Facebook. And so, on a cold and frigid day in February 2008, I hunkered down in my Toronto apartment and headed over to YouTube to see what all the fuss was about. Shot in black and white, the video featured musical artist Will.i.am from the Black Eyed Peas accompanied ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required