Yes, You Can Innovate

THE IMPROVE MINDSET

‘TO BE MENTALLY BRIGHT, HAVING SHARP OR QUICK INTELLIGENCE’

It is no mistake that the last mindset of The Six ‘I’s^® is clever. Being clever is required throughout the whole of the innovation journey, but there is something about this phase of innovating, when you are trying to maximise what you already have, that needs this particular type of orientation – a keen, sharp mind that is awake and mentally bright. Think of how Apple leverages its existing product range – different colours, different sizes, different memory capacities, incremental as well as radical improvements – creating more and more value out of the same ...