Running through the centre of The Six ‘I’s® Model, is Purpose, which leads us to think through the ‘why?’ of innovation.
What does Purpose mean? Very simply, Purpose is the reason for why something is created or for which something exists. Purpose is very powerful, as it acts as an anchor to the whole of the innovation journey, a place that we can return to where we can think through what we are doing and why.
There are two types of Purpose: personal and collective. When the two come together, there is a stronger sense of synergy and alignment. We all know what it feels like to be off Purpose, doing work that does not fulfil us or line up with ...
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